Digital Marketing with Analytics & Security

IANT is World’s No. 1 IT Training & Certification Institute, training students in Infrastructure Management Services (IMS), Software programming, Cyber security, and Disruptive technologies. IANT is also the biggest TechEd Company in the EdTech space.

  • Classroom

  • LMS

  • Self

  • Hybrid

  • Job

Digital Marketing with Analytics & Security is a job-ready career course, designed to transform the careers of 12th, Undergraduates, Graduates (Arts, Commerce), Diploma holders, & Engineering students into globally certified Digital marketing Experts. This 360-degree training module starts with fundamentals of Cybersecurity (Star Cyber Secure User – SCSU), Microsoft Office 365, and Star Information Technology Essentials – SITE. The other technologies included in this job-oriented career Digital Marketing with web, e-mail, and Google analytics. The course has a lot of case studies and a final project.

Computer Fundamentals & Cyber Security

Star Cyber Secure User - SCSU (S09-001)

  • Introduction to Cyber Security
  • Understanding the need of data security
  • Implementing Data Security
  • Securing Operating Systems
  • Securing Web Browser
  • Network Security threats and solutions
  • Safeguarding mobile devices
  • Preparing for unseen threats

Office 365

  • Introduction to Office 365
  • Working with Word
  • Working with Excel
  • Working with PowerPoint
  • Working with Access
  • Working with Outlook

Star Information Technology Essentials – SITE (S789-01A)

  • Basics of Computing & Processing
  • Units of Measure: Storage, Throughput, & Speed
  • Internal computer components and their purpose
  • Connecting & Configuring peripherals
  • Troubleshooting methodology
  • Basic networking
  • Basic wireless network
  • Programming Languages
  • Database
  • Password Best Practices
  • Authentication, Authorization, Accounting, and Nonrepudiation Concepts
  • Business Continuity Concepts

Digital Marketing:

Star Digital Marketing Expert - SDME (S08-513)

  • Introduction to Online Environment
  • Understanding Digital Marketing
  • Website Planning
  • Email Marketing
  • Search Engine Optimization
  • Pay-Per-Click
  • Google AdWords
  • Google My Business
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Social Media Marketing
  • SEO and Social Media Marketing Strategy
  • Content Marketing
  • Facebook as Social Media Marketing Tool
  • Brand Promotion through Facebook
  • LinkedIn as Social Media Marketing Tool
  • Twitter as Social Media Marketing Tool
  • Pinterest as Social Media Marketing Tool
  • YouTube as Social Media Marketing Tool
  • Instagram as Social Media Marketing Tool
  • Measuring Results of Social Media Marketing Tool
  • Mobile Marketing
  • Developing Mobile Applications and Content
  • Affiliate Marketing
  • Programmatic Advertising
  • Reporting and Conversion
  • Google Shopping Ads and Bing Ads
  • Quora Marketing

Quick facts

  • 6 months Course
  • 2 hours/day, 6 days a week – Hybrid Model
  • 3 course Participation Certificates
  • 1 IANT Certificate
  • 3 International Certificates
  • Case study based training
  • Project
  • Spoken English
  • Access to LMS (Learning Management System)
  • E-books / Videos