Digital Marketing with Analytics & Security

IANT is World’s No. 1 IT Training & Certification Institute, training students in Infrastructure Management Services (IMS), Software programming, Cyber security, and Disruptive technologies. IANT is also the biggest TechEd Company in the EdTech space.

Digital Marketing with Analytics & Security is a job-ready career course, designed to transform the careers of 12th, Undergraduates, Graduates (Arts, Commerce), Diploma holders, & Engineering students into globally certified Digital marketing Experts. This 360-degree training module starts with fundamentals of Cybersecurity (Star Cyber Secure User – SCSU), Microsoft Office 365, and Star Information Technology Essentials – SITE. The other technologies included in this job-oriented career Digital Marketing with web, e-mail, and Google analytics. The course has a lot of case studies and a final project.

Computer Fundamentals & Cyber Security

Star Cyber Secure User - SCSU (S09-001)

• Introduction to Cyber Security
• Understanding the need of data security
• Implementing Data Security
• Securing Operating Systems
• Securing Web Browser
• Network Security threats and solutions
• Safeguarding mobile devices
• Preparing for unseen threats

Office 365

• Introduction to Office 365
• Working with Word
• Working with Excel
• Working with PowerPoint
• Working with Access
• Working with Outlook

Star Information Technology Essentials – SITE (S789-01A)

• Basics of Computing & Processing
• Units of Measure: Storage, Throughput, & Speed
• Internal computer components and their purpose
• Connecting & Configuring peripherals
• Troubleshooting methodology
• Basic networking
• Basic wireless network
• Programming Languages
• Database
• Password Best Practices
• Authentication, Authorization, Accounting, and Nonrepudiation Concepts
• Business Continuity Concepts

Digital Marketing:

Star Digital Marketing Expert - SDME (S08-513)

• Introduction to Online Environment
• Understanding Digital Marketing
• Website Planning
• Email Marketing
• Search Engine Optimization
• Pay-Per-Click
• Google AdWords
• Google My Business
• Google Analytics
• Google Search Console
• Google Tag Manager
• Social Media Marketing
• SEO and Social Media Marketing Strategy
• Content Marketing
• Facebook as Social Media Marketing Tool
• Brand Promotion through Facebook
• LinkedIn as Social Media Marketing Tool
• Twitter as Social Media Marketing Tool
• Pinterest as Social Media Marketing Tool
• YouTube as Social Media Marketing Tool
• Instagram as Social Media Marketing Tool
• Measuring Results of Social Media Marketing Tool
• Mobile Marketing
• Developing Mobile Applications and Content
• Affiliate Marketing
• Programmatic Advertising
• Reporting and Conversion
• Google Shopping Ads and Bing Ads
• Quora Marketing